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Hi, I'm Zebunnisa.
Hi, I'm Zebunnisa.
I'm a visual artist, writer, wayfarer, and empath. Over the past decade, I've helped brands increase their impact through UX design, marketing, copywriting and product development. I love working with brands that have a distinct personality.
A creative professional who thrives in a results-oriented environment, I’m currently looking for my next challenge. Let's work together on something great!
Content Design
Content Design
As the Communications Specialist of CISS, I spearheaded a project to streamline access to information across the organization.
I used human centered design principles to create a system for easy and effective dissemination of class materials and other data to users across departments that was enthusiastically approved by the BOD.
I also re-designed and built the organization website and wrote all web content, following voice and tone guidelines. I reduced the communications budget by 20% by moving it to a different CMS.
Content Producing
Content Producing
As a content designer for Bell Media's the Loop, I oversaw a team of 12 writers and created and adapted content in response to weekly, daily and hourly user metrics. I also balanced editorial and brand requirements with the commercial needs of our product.
While working in this position, I also oversaw two major product launches including one entire website rebrand.
UX Design
UX Design
I was the principle UX designer of this brand new product concept. I began the process with UX research and published a full UXR report, before moving onto the design phase.
I then began the design phase by designing and prototyping one key user flow.
Marketing and Communications
Marketing and Communications
As the Marketing Manager of the Narrows Retreat, I conceived and executed the marketing strategy by leveraging social media platforms to promote retreat programs to niche markets.
I wrote all content, designed graphics and shot original photography for the ads and website. I used analytics to optimize social media posts.
Technical Writing
Technical Writing
Toronto Metropolitan University
Writing instructional materials for TV production classes
Toronto Metropolitan University
Writing instructional materials for TV production classes
As a lecturer at the Toronto Metropolitan University, I taught television production and media theory courses. Due to the highly technical nature of these courses, the teaching tools had to be very detailed. I wrote clear technical copy with photos and diagrams to illustrate concepts for students.
Travel Writing
Travel Writing
My experience in publishing includes 4 years working as the travel editor of one of Canada’s largest lifestyle web magazines. During this time and later as a freelance writer, I covered the travel, lifestyle, fashion and beauty beats. I've lived in 4 countries and travelled to 27.
Here are some of my writing samples:
If a picture is worth a thousand words, then experiencing something in real life has got to be worth an entire library. Standing in front of the Treasury in Petra, Jordan, this statement made perfect sense to me.
A gentle breeze flows through the open dining room, cooling down what would have otherwise been a hot summer night. Candle-lit lanterns hang from the ceiling, bathing the wooden décor in a soft, warm light. The subtle clinking of cutlery and hushed conversation is all that can be heard in a room full of couples, young and old, who gaze lovingly at each other. The setting is impossibly romantic.
It was so quiet that the sound of the metal door being unlocked echoed through the room like an unexpected rumble of thunder. The rusted hinges creaked like a slow, frightened squeal cut short by overwhelming fear. Our feet shuffle softly against the bare floor as we slowly made our way through the narrow halls.
We were driving along the coastal parkway that connects the resort area to downtown Cabo San Lucas. The Sea of Cortez sparkled to our left, rugged limestone peaks rose up around us on the right, and the most majestic and eye-catching natural fixture in Cabo beamed straight ahead: El Arco.
The wailing of the bagpipes is joyous, melodic. Drums beat like passionate hearts. Feet pound the floor, joining in on the party. The bows of the fiddlers move like sprightly strokes of an artist’s paintbrush, creating a sound so lively it raises the spirits of every person in the room.
The splash of yellow paint against the green grass and the crooked old oak tree that perched above made it easy to spot Bilbo Baggin’s house from the distance. I hastened my steps up the stone pathway that snaked uphill through the perfectly manicured gardens, eager to have a closer look. No time to stop and smell the flowers.
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